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Certification badge on a restaurant table – concept of quality and trust in hospitality

Do Hospitality Seals Still Matter?

From organic certifications to hotel star ratings, seals and labels are a familiar sight in the hospitality industry. They promise…

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Do Hospitality Seals Still Matter?

From organic certifications to hotel star ratings, seals and labels are a familiar sight in the hospitality industry. They promise transparency, quality, and credibility. But how relevant are they in day-to-day business? Do guests truly notice them? And what role can they play…

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Branding & Marketing

Hospitality Abroad

Man throwing pizza dough in the air with flour clouds, symbolizing traditional food concepts abroad

Why Familiar Food Concepts Often Fail Abroad

Why Familiar Food Concepts Often Fail Abroad And how hospitality founders can spot real opportunities instead of clichés For many aspiring hospitality entrepreneurs, moving abroad sparks a dream: opening a pizzeria, a kebab stand, or a casual diner that feels like home. After…

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